Free Tool
Free Color Palette Generator
Generate a professional 5-color brand palette for your business in seconds. Choose complementary, analogous, triadic, or monochromatic styles — copy hex codes instantly.
Brand Color Palette Generator
Generate a professional 5-color brand palette for your business.
FAQ
Frequently Asked Questions
Most strong brands use 3–5 colors: a primary brand color, a secondary accent color, a neutral background, a light secondary background, and a dark text/heading color. Using too many colors creates visual chaos and dilutes your brand identity.
Consider your industry (blue = trust/professional, green = health/growth, red = urgency/passion, purple = luxury/creativity), your target audience, and what your competitors use. You want to stand out while fitting your industry's visual language.
Color theory studies how colors relate to each other and how they affect human perception. Complementary colors (opposite on the color wheel) create high contrast and energy. Analogous colors (adjacent) create harmony. Triadic colors (evenly spaced) create variety.
A HEX code is a 6-digit code prefixed with # that represents a specific color in web design (e.g., #2563EB is a blue). HEX codes are used in CSS, HTML, and most design tools. When building your website, share your HEX codes with your designer.
Make sure there is sufficient contrast between text and background colors. WCAG AA accessibility requires a contrast ratio of at least 4.5:1 for body text and 3:1 for large text. Use a contrast checker to verify your combinations.